The Sasori Blog

Business Insights: Tips, Strategies, and
Trends for Entrepreneurs and Professionals

Honest writing on websites, ads, SEO, AI and running a service business — from the team building them every day.

Trades articles

All Websites Business SEO AI Marketing Local Business Trades Webshops

TradesJuly 4, 2026

How Roofers Lose High-Value Jobs Because of Bad Website Structure

Small repair jobs come in easily. High-value re-roofs and insurance work don't. The problem is almost always the site's structure, not the ads. Here's how to fix it.

7 min readRead

TradesJuly 3, 2026

How Local Plumbers Lose Website Leads

You're paying for Google Ads. Traffic is coming. The phone still isn't ringing. Here's exactly where local plumbing websites leak leads — and how to stop each one this week.

6 min readRead

TradesJune 27, 2026

The Landing Page Formula That Gets Roofers More Inspection Requests

Roofers don't need a bigger site. They need one landing page built to book inspections. Here's the exact formula that outperforms the pretty homepages.

7 min readRead

TradesApril 23, 2026

How Plumbers Lose Leads From Their Website

A leaking site is like a leaking pipe — every drop costs money. Here's where the average plumbing website loses leads, and how to plug each one.

6 min readRead

TradesApril 9, 2026

How Contractors Lose Customers Online

Contracting is a trust-heavy purchase. Here's how the average contractor website destroys trust before the customer ever picks up the phone.

6 min readRead

TradesMarch 26, 2026

Why Roofing Websites Don't Generate Leads

Roofing is one of the most competitive local searches there is. Here's why most roofing sites lose the fight — and the changes that turn them into lead machines.

7 min readRead

Business Insights: Tips, Strategies, and Trends for Entrepreneurs and Professionals

Trades articles

How Roofers Lose High-Value Jobs Because of Bad Website Structure

How Local Plumbers Lose Website Leads

The Landing Page Formula That Gets Roofers More Inspection Requests

How Plumbers Lose Leads From Their Website

How Contractors Lose Customers Online

Why Roofing Websites Don't Generate Leads

Business Insights: Tips, Strategies, and
Trends for Entrepreneurs and Professionals