A CRM that fits your team — instead of forcing your team to fit a CRM.
Off-the-shelf CRMs slow you down. We build CRMs around how your team actually works — pipelines, automations, integrations, dashboards.
Who this is for
Sales teams paying for HubSpot features they never use
Agencies juggling clients across spreadsheets and Notion
Operations leads who need bespoke pipelines & automations
What you get
Concrete deliverables, no fluff.
Custom pipelines
Stages, fields, automations — modeled exactly to your sales process.
Lead routing
Round-robin, territory, source-based — automated assignment.
Email & call integration
Two-way sync with Gmail/Outlook + click-to-call.
Dashboards
Real-time KPIs the way your team actually thinks about them.
Role-based access
Reps see their deals. Managers see everything. Done.
How we work
Process audit
We map your current sales/ops workflow end-to-end.
Spec & design
Schema, screens, automations — agreed before we build.
Build
Iterative weekly deliveries — you use it as we build it.
Onboard
Team training, SOPs, and 30 days of hypercare.
Frequently asked
Why not just use HubSpot?
If HubSpot fits, use HubSpot. We're for teams where it doesn't.
Can we import existing data?
Yes — from any CSV, HubSpot, Pipedrive, Salesforce.
Do we own the CRM?
Yes — source code, database, deployment, all yours.
Let's talk about your custom crm systems.
We'll come back within 24 hours with a clear plan.
Get a proposal